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"Toward an Understanding of Our Current Predicaments,"
by Robert Zemsky and William F. Massy, Change, November/December
1995, pp. 41-49.
Summarized by James T. P. Yao, 7/21/99
"Since World War II, American higher education has been governed
by two contrary sensibilities. The first is a sense of sustaining
mission, a belief that the academy at its core is fundamentally
immutable its costs largely fixed, its purpose well established,
its educational and intellectual values well honed.
The second
sensibility is the embracing and celebrating of change change
for its own sake, change in pursuit of altered national agendas,
change as a consequence of evolving values and attitudes.
"
"
Concerned that a growing sense of rigidity is replacing
higher educations historical balance of constancy and change,
we ask:
- What are the impediments to change both real and imagined
that now make colleges and universities less adaptive,
less willing or able to be experimental?
- Given the intensifying competition for students and research
dollars, how can colleges and universities preserve themselves
as institutions,
, they neither abandon their academic missions
nor settle for a hollowed kind of collegiality?"
"
What is required is a different way of thinking about
the specific tasks and functions performed by faculty and staff:
what they entail, what they cost, and what, specifically, they are
intended to accomplish.
This effort
requires the melding
of economic modeling with an understanding of how institutions that
simultaneously look backward and forward actually work."
"
Between 1985 and 1990
, the general pattern
is one of sustained real growth: 1.72 percent per year in state
colleges and universities; 4.5 percent per year in private colleges
and non-research universities; 3.57 percent per year in public research
universities; and 5.53 percent per year in private research universities.
Yet the 1980s were also a time of lament, particularly by
college and university presidents, about their impending impoverishment.
The numbers of regulations and law shits were growing exponentially,
and the development of new programs and services was unchecked by
any sense of what things cost. The president who best voiced the
irony of the moment was Stanfords Donald Kennedy, who
asked, How can we look so rich and feel so poor? The
answer he offered was an eloquent explanation of why and how universities
grow
It was the nonlinear, not-quite-exponential increase
in knowledge not just in sciences, but in the humanities
and social sciences, in engineering, and in the practical as well
as the learned professions that drove the cost of operating
a university above and beyond the cost increases associated with
raises for faculty and staff and mounting benefits costs."
"
Everywhere there were new ventures, new degree programs,
new programs of continuing education, and new attempts to reach
out to local communities.
In research universities, it lies
in the growing importance of research institutes and centers that,
for the most part, operate independently, though often in partnership
with institutes and centers at other universities.
"
"This rapid expansion of institutional perimeters inherently
stained the capacity of most institutions to keep focus on the enterprise
as a whole administratively as well as academically.
With faculty members turning ever outward in pursuit of their own
agendas and
paying less attention to the operation of the
institution itself, administrative and professional staff ended
up holding the institution together
providing the technical
support for the faculty members expanding research efforts."
"
Each year, or so it seemed, there was less money to
support research and instruction
The element that best epitomizes
the nature and allure of the academys core functions, however,
is the central library:
, a resource that belongs to no one
and hence to everyone. Indeed, it is hard to imagine the central
library as having markets or even customers, just as it is difficult
to calculate a librarys productivity or to measure its worth
in other than its own terms."
"Inevitably, however, the core has come to rely on the one
income stream over which it has principal control: undergraduate
tuition.
Even public institutions particularly those
with access to out-of-state students who pay higher tuitions
discovered the value of tuition increases substantially in excess
of the underlying rate of inflation."
"When confronted with the prospect of reduced revenues
whether from declining federal support, diminished state appropriations,
or reduced net tuition income most college and universities
respond by tightening budgets, deferring non-recurring expenses,
and postponing the hiring of new faculty and staff.
Reductions
in force remain the option of last resort, leaving most institutions
with an ever-greater proportion of their budgets committed to the
salaries and benefits of permanent staff."
"Questions about the balance between teaching and research
are taking on a sharper edge. Who decides just how much is to be
spent on research? What criteria are used to determine individual
faculty teaching loads? If undergraduates are the principal source
of unrestricted revenue at most of the nations colleges and
universities, including the most prestigious, why are so many being
taught by adjunct, part-time, and graduate student faculty? Why
is the curriculum so specialized and confined to the facultys
research interests? When businesses, school systems even
governments are being asked to reinvent themselves, why are
colleges and universities not engaged on precisely the same challenge?"
"Much of the educational innovation of the last decade has
occurred at the center of the institution: the making of the curriculum
to be more inclusive and diverse, the introduction of programs like
writing across the curriculum, and the movement to design more meaningful
programs of general education.
Taken as a whole, the 1980s
and 1990s can be seen as a time of growing perimeters and
contracting institutional cores, in which institutions become more
fragmented, more dominated by the growth of entrepreneurial activities
along their frontiers. The research ethos triumphed the workings
of the academic ratchet had reduced the institutional responsibilities
exercised by many if not most of the institutions most productive
faculty.
"
"The processes that produce teaching and research also are
sticky because faculty particularly in the core disciplines
and specialties are valued for who they are as for what they
produce. In economic terms, this intrinsic valuation of faculty
means that utility is attached to both the inputs (faculty) necessary
for a particular production process and the outputs of that process
(teaching and research).
More formally, absent such valuation,
even a not-for-profit enterprise would minimize the cost of producing
a given quantity of outputs of desired quality so long as inputs
were not included in its objective function. But such costs are
not minimized when inputs in this case, faculty are
valued for their own sake
"
"
Our concern, however, is with the process of change
and its facilitation.
Teaching loads, for example, have decreased:
majors have become more specialized: there is less emphasis on introductory
and general survey courses and less structure to the curriculum
in the sense of linking courses to one another through prerequisites.
We suspect that teaching is research may also be less closely related
as intellectual products, except when faculty teach their own specialized
fields. More importantly, the practice of allocating expenditure
to departments according to rules of thumb and then using departmental
averages to associate costs with educational outcomes does not provide
a means for estimating what it might cost to do things differently
to make better use of technology, change the academic calendar,
or adopt a new pedagogy.
"
"
What ought to be simple and direct becomes convoluted
and complex.
Every function becomes divided into ever smaller,
more specialized parts. Layers of internal bureaucracy abound. Paper
transactions multiply, while a commitment to process at the expense
of substance seems to render even the smallest, best-managed institution
incapable of making an expedited decision."
"Out of this mix of examination, criticism, and exhortation
emerge three perspectives with which colleges and universities will
have to contend during the next decade of longer. The first is the
instinct on the part of many to let the market for educational services
extract the necessary changes from the core.
A second way
to change colleges and universities would be to use the powers of
government to regulate the functioning of the market.
The
third perspective argues that colleges and universities will likely
face increased competition from other suppliers of postsecondary
education.
Proponent of this perspective argue that there
are alternate ways of delivering the product learning experiences
and educational credentials ways that use telecommunications
and distributive learning systems that could equal and perhaps surpass
what is accomplished through lecture courses, recitations run by
graduate students, and specialized courses more reflective of faculty
interests than student needs. The development of high-speed, interactive
video and computer networks will provide these non-academic entrepreneurs
sufficient opportunity to test their ideas in the marketplace.
In such a future, functions would be more specialized, matching
more closely the contours of particular markets that the core or
perimeter may serve. This would be a future of greater fragmentation,
in which value would less likely be attributed to the institution
as a whole.
"
"Our alternative is for colleges and universities to remain
both institutions and enterprises, capable of shaping as well as
responding to the market for teaching and research. What we have
in mind are institutions that, in responding to the market, learn
to use
values that faculty as scholars bring to the enterprise
as a whole. For such a partnership to work, however, three conditions
would have to be met:
- an analytic framework that allows costs to be associated with
functions,
;
- an effective tax system that allows the core of the institution
to share the financial success of its entrepreneurial perimeter;
- a functional reduction in the costs of core functions by the
purposeful substitution of activities and by the recombining and
re-engineering of basic processes.
"To survive the prosper in an age of enterprise, colleges
and universities will have to be more responsive to the changing
market for research and learning, more willing to make service their
mark of quality, and more successful in differentiating among separate
functions like teaching and research. That said, the advantage the
core always has is its ownership of the ideal of the academy
the fact that it alone can confer legitimacy and standing in the
scholarly community.
"
[The purpose of these summary notes is to encourage you to read
the original paper, if you become interested in this topic. The
paper has more details than that can be summarized herein. For other
summary notes, see http://lohman.tamu.edu
under the heading "Summaries of Papers on Faculty Reward Systems."]
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